In just over a week's time I'll be taking a well earned break in Scotland. Spending seven days in this beautiful part of the world fills me with joy but the concept I won't have an Internet connection makes me even happier.
As a writer I spend an awful lot of time on social media. But I often wonder how much of that time is wasted and would be better spent if I just focused on writing. My American friends and fans all think that if you want to be a best selling author you have to build your audience first. Networking is crucial to them and if you aren't willing to talk to anybody then you may as well forget it. And while I respect that opinion, I often wonder just how true it is.
I network with plenty of people from the Americas but I always sell more books on the Amazon UK site. Being British myself I can safely say we don't place as much importance on social media as other people do in the world. And it doesn't matter how many people I talk to week to week my sales for the month always seem to stay the same.
So, in your opinion how effective is social media? Do you find a sudden increase in sales the moment you network, or do you have to endlessly promote before you see any difference in sales? Or, like me, do your sales stay the same from month to month no matter what you do?